In 2015, I was tasked with goal of reimagining and recreating Scratch.com. Scratch Music Group is divided into three vertices; Scratch Weddings (provider of wedding DJ), Scratch Events (provider of corporate event DJs), and Scratch DJ Academy (which teaches people to DJ). The challenge was to create an integrated experience in which all three of these vertices could live.
DJing Starts Here
Scratch.com is a high growth music and technology company co-founded in 2002 by Jam Master Jay. Scratch has three vertices: Scratch DJ Academy, Scratch Weddings, and Scratch Events. I was in charge of reimagining and recreating Scratch.com
DJing Starts Here
Reimagine and recreate Scratch.com.
- DJ Enthusiasts
- People looking to book DJs
- Brand Style Guide Creation
- Graphic & UI Design
- Prototype Design
- Lead UI developer
The Approach / User Research
Before beginning, I led the team surveying 50+ people in our target audience to learn about their thoughts on DJing and understand their ideas on the new design options for Scratch.com.
One of the great things about working at Scratch was that a major amount of Scratch’s target audience took classes upstairs in the academy. The look and feel I wanted to evoke was, exciting, cool, and friendly.
CREATING THE NEW SCRATCH.COM
Creating Scratch’s new look
Scratch.com: Find all your DJ needs
The main goal of Scratch.com was to create an entity where people could go to immediately access three of the company’s main features: booking an event DJ, learning to DJ, and booking a weddings DJ.
What We Delivered
I was lucky to work alongside a amazingly talented team to create the new and improved Scratch.com. All in all, I’m proud of what we created.
- Graphic Design
- Web Design
- Web Development
Want to see Scratch.com in action?
See where DJing lives