DJing Starts Here

Scratch.com

Scratch.com is a high growth music and technology company co-founded in 2002 by Jam Master Jay. Scratch has three vertices: Scratch DJ Academy, Scratch Weddings, and Scratch Events. I was in charge of reimagining and recreating Scratch.com

DJing Starts Here

In 2015, I was tasked with goal of reimagining and recreating Scratch.com. Scratch Music Group is divided into three vertices; Scratch Weddings (provider of wedding DJ), Scratch Events (provider of corporate event DJs), and Scratch DJ Academy (which teaches people to DJ). The challenge was to create an integrated experience in which all three of these vertices could live.

Problem

Reimagine and recreate Scratch.com. 

Target Audience
  • DJs
  • DJ Enthusiasts
  • People looking to book DJs
Role
  • Brand Style Guide Creation
  • Graphic & UI Design
  • Prototype Design
  • Lead UI developer
Built With
  • Ruby on Rails
  • LocomotiveCMS
  • Angular JS
  • Optimizely (A/B Testing)
See Live (Spoiler Alert)
THE PRELUDE

The Approach / User Research

The Approach

Before beginning, I led the team surveying 50+ people in our target audience to learn about their thoughts on DJing and understand their ideas on the new design options for Scratch.com.

User Research

One of the great things about working at Scratch was that a major amount of Scratch’s target audience took classes upstairs in the academy. The look and feel I wanted to evoke was, exciting, cool, and friendly.

CREATING THE NEW SCRATCH.COM

Creating Scratch’s new look

Scratch.com: Find all your DJ needs

The main goal of Scratch.com was to create an entity where people could go to immediately access three of the company’s main features: booking an event DJ, learning to DJ, and booking a weddings DJ.

THE WEBSITE

Final Designs

What We Delivered

I was lucky to work alongside a amazingly talented team to create the new and improved Scratch.com. All in all, I’m proud of what we created.

DELIVERABLES
  • Graphic Design
  • Web Design
  • Web Development
CLIENT
Scratch Music Group, Inc
YEAR

2015

Want to see Scratch.com in action?

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